Book Review - Made to Stick by Chip Heath and Dan Heath

Whoever you are, you have ideas that you need to communicate with others around you. What is the best possible way to convey the main message? What gets people to listen? Successful commercials and advertisements get you to remember the product. How? Made to Stick has boiled it down to six key qualities that are essential to making an idea stick.
They are:

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotional
6. Stories

Chip Heath and Dan Heath bring real examples of each quality like how the Subway used Jared Fogle, who lost 240 pounds eating Subway sandwiches, in a campaign to promote healthier sandwiches. This was an example of how stories make ideas stick.
This book is an amazing guide to anyone who wants to make their ideas more effective, which is everyone. I highly recommend this book to everyone.