Sunday, May 25, 2008

Springwise

Springwise is a website dedicated to tracking "the most promising business ventures, ideas and concepts" from all over the globe. Then, they post them on the website purely for inspiration for budding entrepreneurs like yourselves. They find these businesses through about 8,000 marketing- savvy spotters around the world who recognize these original ideas when they see them.
These are the categories: There is also a newsletter that is sent to more than 100,000 business professionals in more than 120 countries, so obviously this website is very valuable.
The website is springwise.com.

Friday, May 2, 2008

Book Review - Made to Stick by Chip Heath and Dan Heath

Whoever you are, you have ideas that you need to communicate with others around you. What is the best possible way to convey the main message? What gets people to listen? Successful commercials and advertisements get you to remember the product. How? Made to Stick has boiled it down to six key qualities that are essential to making an idea stick.
They are:
  1. Simplicity
  2. Unexpectedness
  3. Concreteness
  4. Credibility
  5. Emotional
  6. Stories
Chip Heath and Dan Heath bring real examples of each quality like how the Subway used Jared Fogle, who lost 240 pounds eating Subway sandwiches, in a campaign to promote healthier sandwiches. This was an example of how stories make ideas stick.
This book is an amazing guide to anyone who wants to make their ideas more effective, which is everyone. I highly recommend this book to everyone.